Iraya Life
Challenge
No end-to-end commercial plan for a new sustainable product range and no repeatable route to qualified retail and D2C demand.
Approach
- Built a full commercial plan covering positioning, pricing and route-to-market
- Strategically managed participation in Elle Sustainability to lift brand awareness
- Launched website and Amazon storefront to open D2C and e-commerce channels
Outcomes
Achievements
- Brand awareness lift via strategic participation in Elle Sustainability
- New website and Amazon storefront built to open D2C and e-commerce demand
"Sagar doesn't just look at a business — he takes the time to truly understand the underlying operations and then optimises them. We lacked a clear strategy to bring our products to market. He built us a solid, end-to-end commercial plan, strategically managed our participation in flagship events like Elle Sustainability, and reworked our digital sales channels. The impact on business growth has been significant."
